Honeyfi

Post-pitch story

Ramy Serageldin pitched Honeyfi as a money app for couples, a way to share budgets and track joint spending without fighting about it. After the show, Honeyfi raised more early-stage funding and kept building its tools for couples. In March 2021, Strategic Financial Solutions, a New York debt-management company, acquired Honeyfi to add its couples-focused tools to its own platform. Serageldin moved into big banking next. In 2022 he joined Wells Fargo to lead its work on connecting customers' financial accounts, and in 2024 he founded a new fintech venture, Spidr, alongside that role. Honeyfi had a solid exit, and its founder now works on the same problem at much bigger scale: helping people see their money clearly.