Tushy

Post-pitch story

Miki Agrawal pitched Tushy as the bidet company that would finally get America to wash instead of wipe — and if you're looking for the breakout consumer brand of Season 2, this is it. Tushy spent the years after the show building a cheeky, design-forward brand around a product Americans were embarrassed to talk about. Then came 2020: the great toilet paper shortage hit, and suddenly everyone wanted a bidet. Demand spiked tenfold, and Tushy's annual revenue jumped to $10 million. It wasn't a blip — revenue kept climbing to roughly $15 million in 2021 and about $16 million in 2022, all without the company losing its irreverent voice. Agrawal remains the creative force behind the brand — part of a broader social-enterprise empire she's built — while Jason Ojalvo runs the company day to day as CEO. Tushy is now taught as a case study in how to build a taboo-breaking consumer brand. From a pitch that made people giggle to a business doing eight figures a year: Tushy didn't just survive after the show, it changed American bathrooms.