Amaka Uchegbu

Post-pitch story

Amaka Uchegbu pitched Uche AI at The Pitch's first live show, taped at the SEEN Summit in New York in March 2026 (Episode 182), where three founders each had 15 minutes with Jesse Middleton, Jenny Fielding and Charles Hudson. Uche AI is a consumer-intelligence platform: shoppers scan a product's barcode to learn whether it will actually work for them — an idea born from Uchegbu's own frustrating experiences shopping for Afro hair products — and the aggregated data is sold to consumer brands. The traction she cited was striking for such an early company: 450,000 data points captured, a $2.2 million warm B2B pipeline, and cashflow-positive operations. She was raising $1 million. She got a deal. Uchegbu's founder page on The Pitch confirms a "Funded" status, with Jesse Middleton and Jenny Fielding investing on the show. Per a third-party episode summary, Uche AI charges brands around $10,000 per team per year, is targeting $50,000 average contracts, and reportedly landed Sephora as its first paying customer after a seven-day sales cycle — figures that come from the show itself and haven't been independently confirmed. Given how recent the taping is, there's no independent track record yet, but this was one of the season's clearest wins.