Ariel Puga

Post-pitch story

Ariel Puga's Finnecto is built for a familiar headache in business-to-business sales: deals that stall in the buying process and never close. Puga, who is from Chile and based in Mexico City, built Finnecto as a purchasing and deal-closing platform for companies in Latin America, helping buyers and sellers get from quote to signed order without the back-and-forth. His episode, Season 13, Episode 15, aired in September 2025 under the title "Where Deals Don't Die," and The Pitch's founder page marks Finnecto as funded. Beyond that, the public trail is short. We couldn't find news coverage, a funding announcement or updated customer numbers for Finnecto outside of The Pitch's own pages. That's not unusual for a company that pitched only recently, especially one focused on Latin America, where English-language startup press doesn't always follow. Latin America's business software market is growing fast, and buying processes there are often still run on email and spreadsheets. If Finnecto can become the default way those deals get done, it has room to grow. We'll update this story as more becomes public.