Dan Roycroft

Post-pitch story

Dan Roycroft and Scott Steffan pitched OpenBottle as a way to discover and reserve great wine by the glass. The idea kept changing after the show. In 2019 the company rebranded as DIVVYD to cover food and drink experiences more broadly. By 2024 it had shifted again, connecting food lovers with small-batch home producers. As of 2026, DIVVYD runs as a marketplace for independent food and drink makers, based in Buffalo, New York, with active listings, and Roycroft is still at the helm as founder and CEO. It's a long way from the original wine pitch, but the core idea of helping people find something special to eat or drink has survived two reinventions. Details about the company's size and funding are thin, so treat this one as a quiet survivor rather than a breakout.