Hector Morales

Post-pitch story

Hector Mario Morales pitched Luxology Home in the show's call-in pitch competition: a Florida-based home goods and interior design startup aiming to bring a curated, design-forward eye to online furniture shopping. The pitch didn't lead to investment, and the company never gained public traction. There are no funding announcements, no press coverage, no big retail partnerships to point to — Luxology Home simply faded, and the Florida business entity is now listed as inactive. Morales has moved on to other ventures: he works as a web designer and developer, and he's CEO of Flow Athletics, a brand serving the Brazilian jiu-jitsu community. Luxology Home is one of the thinnest stories in this directory — a reminder that for every company on this site with an acquisition or a Shark Tank sequel, there are others whose post-pitch story is simply that the pitch was the peak. If you know more about what happened, send us a tip.