McKinsey Lux

Post-pitch story

Sisters Jessa and McKinsey Lux pitched Ride iQ in October 2023 as "Peloton for Horses." It's an audio coaching app: riders put in earbuds and get lessons from top equestrian trainers while they ride. Investors may have laughed at the comparison, but the numbers since then are serious. Ride iQ says it became profitable within 12 months and, as of 2026, has members in more than 60 countries who have logged over 5 million minutes of lessons. The company was also named a Colorado startup to watch. These figures come from the founders, not audited reports, but they fit the picture of a focused subscription business serving a passionate, high-spending niche. Ride iQ is one of Season 10's quiet wins: no flashy funding headlines, just a product that paying riders keep using.